Speaker presentation response paper Essay Example | Topics and Well Written Essays - 750 words - 1

Speaker presentation response paper - Essay Example It is a common behavior for people to follow their favorite teams through the help of social media services. I am sure that the speaker has clearly understood the need if modern ways to reach out to the consumers. I believe this is a very modern way of selling tickets because earlier consumers would give consideration to pay for the movies instead of going to the Friday basketball matches. Now with the help of social media networks including twitter, Facebook, Instagram, it is rather easier for the sellers to increase the interest of people in games. It is where the selling can also be done as modern ways of marketing has helped ways to complete sells in one go. The speaker has also discussed perceived values which have been made as the focus of selling tickets. It notes that the speaker stresses on the entertainment that a family can get by going at a basketball or football match. This has been compared with films where a family is bound to just stay silent and watch the film. Also, children under 18 years of age may not be entertained at the cinema. The speaker has highlighted these cons in order to enhance the perceived value of sports match. I also believe that this way of enhancing the perceived value is not incorrect. ... The speaker states that it is very important to tell the consumers about the added service that they would get along with their buy. Speaker in his case states that car parking is near to the matches allowing the consumers to have ease of entering and leaving on time. Considering myself as a person who is more likely to buy the tickets to matches, I would surely be interested to know if I have good access to car parking. I will also look upon the people who I could take with myself to the match. All these points are sure to affect positively any consumer. Thus, marketing of something which might not be one’s interest is possible by looking at the elements of consumer behavior closely and correctly. The presentation has weaved out a number of very important elements of consumer behavior which has made me interested in the products which are not bought easily. It is easier to understand that with the help of these minor elements, consumer’s can be affected by large. Also, the usage of social media as a way to reach out to the consumer is the prominent way of undertaking marketing because users of these sites at least connect or login 5 times minimum in a day (Lefebvre). This frequency is more likely to increase with the passage of time. Considering the researches and investigations that have been undertaken so far also confirm this practice. In fact it is recommended to these people to take a step forward to bring innovation in marketing through newer and exciting modern ways of changing consumer perception about the product. Marketing and advertising have also stressed on the significance of consumer behavior and perceived value that should be underlined with the product because this can bring wild increase in the sales

Final exam Assignment Example | Topics and Well Written Essays - 1500 words - 1

Final exam - Assignment Example However, the exact point where the mind and body interact, and the process of their interaction, escapes our knowledge, it cannot be scientifically quantified. It is therefore not an easy thing to explain how something immaterial (mind) interacts with the material (body). For while the physical part of the body is evident, it beats logic just how an invisible immaterial thing influences the body One is able to know his/her own mind because he/she can afford to enter into his/her inner sanctum of thought, this way, in a reflective mood one can tell clearly when he is in pain, or when sad or even when overwhelmed by joy, but it is difficult to tell whether other people have minds, or they are just programmed robots. While similarities in shape and size do not necessarily mean that because one is like this, the other person is the same too, the argument of analogy claims that, those similarities provide us with an important hint in getting to know the mind of others, it is therefore helpful to note that since we are members of the same species and share so many similarities together, such as the response of joy with elation and loss with sorrow, we can get to know the state of others from their overall response in different occasions, setting us always as the determinants, therefore by observing the behavior of others one can infer (courtesy of the similarities) that others to o have a mind. Memory theory of personal identity is the principle that claims that memory is the key factor that enables one to persist over time, the theory argues that , in the midst of growing change and changing times that so often change us qualitatively and quantitatively, the only thing that attaches us to that person who was yesterday or twenty years ago, is the ability to recall a certain experience that that same person experienced, in the

Finance And Families Essay Example for Free

Finance And Families Essay The population heterogeneity theory forecasts that, stress resistance is closely attached to mortality. Accordingly, persons in a population who pass away prematurely in life will likely be individuals who are less resistant to environmental stresses. Those persons with a high longetivity are those individuals who are very resistant, and these persons as a grouping might have an extremely gradually increasing rate of mortality, yielding an estimated mortality level while the less- resistant clusters pass away. (Viano, E, 1992) Two different perspectives on the causes of marital violence: (Viano, E, 1992, p. 158) i.Feminist perspective: This perspective argues that, violence in the family is created by a patriarchal society in which the power of the male dominates. Historically, marital violence is viewed as been condoned by values as well as norms in the society. Consequently, one of the concrete subjects that the battered woman’s faction is confronted with is defying the tendency of the psychological health profession to renounce a feminist analysis.   ii.Sociological perspective: This perspective argues that, physical violence is not a manifestation of individual pathology. However; it is an essential feature of human association. Physical violence is viewed as almost normal and widespread, in other words, statistically common and ethnically accepted, feature of family life. Therefore, environmental interferences and social system are thought suitable. What is â€Å"double jeopardy† risk regarding women being victims of marital violence? â€Å"Double jeopardy† refers to individuals who are more at danger than the general populace since they are fatalities of other types of oppression: The following groups of females are at risk: (Viano, E, 1992) Ø   Disabled women and girls:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Disabled girls are four times more probable (than the nationwide standard) to be sexually maltreated.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Approximately 53% of women who have been disabled since birth have been maltreated, raped or physically attacked.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Approximately 83% of disabled women will be sexually or physically attacked. Ø   Aboriginals /First states:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   An approximated 57% of indigenous females have been sexually maltreated.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The rate of sexual abuse in children in a number of aboriginal societies is as elevated as 75 to 80 % for young women below the age of 8 years. Ø   Fresh Canadians:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Dread of the police as well as fear of being exiled frequently keep expatriates and migrant females from reporting family mistreatment. (a)What is child abuse? Child abuse is the emotional/mental or physical ill-treatment of children. The Centers for Disease Control and Prevention (CDC) describes child mistreatment as every act or sequence of taking action or omission or commission by a care giver, parent or other close relative that results in injury, potential injury, or treat of injury to a child. The majority of child abuse takes place in a child’s residence, with a lesser amount taking place in the schools, associations or groups of people the child intermingles with. There are four main types of child abuse: sexual abuse, emotional/mental abuse as well as physical abuse. (Franchi, C, 1987, p. 1) (b)The prevalence of child abuse in the United States: According to the 1997 American National Committee to prevent child abuse, neglect represented approximately 54% of established incidences of child abuse, corporal abuse 22%, sexual exploitation 8%, and additional forms of mistreatment 12%. A report on the well-being of the child by UNICEF affirmed that, the United States ranked lowest amongst developed countries with reverence to the welfare of children. This investigation also established that child abuse and child neglect are far more widespread in families with a single parent than in family units with both parents. (Franchi, C, 1987, p. 1) A study recently carried out by the Center for Disease Control and Prevention established that, approximately 1 in 50 babies in the United States are fatalities of nonfatal maltreatment or neglect. In the U.S, neglect is described as the failure to meet up the fundamental wants of the children comprising food, clothes, shelter as well as access to health care. Researchers established more than 91 000 incidences of neglect within a span of one year (beginning October 2005-September, 2006) with their information emanating from a list of cases authenticated by protective services organizations. (Franchi, C, 1987, p. 1) 5. The concepts and principles f Social Learning Theory:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The social learning theory is the theory that people are taught novel behavior through punishment or explicit reinforcement, or through observational studying of their environment’s social actors. If individuals observe optimistic, desired results in the observed conduct, they are more probable to emulate, adopt or model the conduct themselves. (Akers, R, 2009) Social learning theory is obtained from Gabriel Tarde (1843-1904)’s work which suggested that social learning takes place through four major stages of limitation: (Akers, R, 2009) à ¼Ã‚   Comprehending of concepts à ¼Ã‚   Imitation of seniors. à ¼Ã‚   Close contact. à ¼Ã‚   Role model conduct. REFERENCE LIST Akers, R. (2009) Social Learning and Social Structure: A General Theory of Crime and Deviance. Transaction Publishers.ISBN:1412809991, 9781412809993. Franchi, C. (1987) Child abuse and its consequences: observational approaches. CUP Archive. ISBN: 0521316146, 9780521316149. Viano, E. (1992) Intimate violence: interdisciplinary perspectives. Taylor Francis. ISBN: 560322446, 9781560322443.

The Technological Change Of Frito Lay Information Technology Essay

The Technological Change Of Frito Lay Information Technology Essay The aim of this report is to perform a knowledge audit of Frito Lay, by gathering data, analyzing the findings and making suggestions for the best possibility of knowledge to be utilized in an organization. This report mainly highlights the main external factors that affect the organization, internal knowledge culture which builds an organization structure, technological change and some important points on knowledge workers and leaders. The major finding in this report is that the knowledge management is a key to achieving both scalability and business optimization. Knowledge management is an attractive concept to many organizations. It helps in understanding the needs and gaps in knowledge by simple analysis and helps in coping up with the globalization. Moreover, the knowledge leaders and workers will help to put the theories and ideas from papers to real world. FRITO LAY Intoduction Scope This report mainly focuses on knowledge audit about the external influences on the organization and how knowledge culture enhances the organization structure. Moreover, this report mainly highlights about the technology and how it will revolutionize the companys culture. Background Frito Lay sales force is facing an issue with finding and integration of organization data and customer sales account information. Mike Marino, vice president of customer development, stated that knowledge is trapped in files everywhere. Many sales people would ask the companys marketing and operation staff the same information over and over. And the staff has to perform the same task for endless times. For this reason Mike Marino, integrated a Knowledge portal in corporate intranet. This portal opens gates to all sales staff with same information. This information can be shared and updated at the same time moreover it will be available to any one for any location. This portal was tested with a sales pilot team and passed with flying colors. This report does knowledge audit on the knowledge needs and gap in Frito Lay organization. Identified and provided few knowledge audit tools used to gather present knowledge from an organization. Even tools have been mentioned which could be helpful for the case study. Purpose The purpose of this report is to generate a knowledge report by studying the important external factors that influence the organization, internal knowledge culture in an organization, technology change in an organization and some highlights on knowledge workers and leaders. Current Knowledge position of the Frito Lay In current knowledge position of Frito Lay has no centralized system and its sales team is not able to merge data of the corporate and the customer account information. Purpose of the organization Frito Lay falls under a private sector enterprise. A private sector company mainly looks for profits for their stakeholders while long lasting sustainability in the commercial market. Their main aim is to take advantage of their opportunities and consider profits as the most important result. The main funding is done by the stakeholders, to enhance the development and growth of the company. The key goal for Private Sectors Company is to make a balance among long term sustainability and short term profits. The CEO of the company is mainly responsible for creating a vision to the organization; generally he/she would be a highly experienced person in field and is responsible in the success of the business (Debowski 2006). The purpose of the Frito Lay is to focus on one single mission; to become worlds leading products company for the consumer who focus on convenient foods. They try to offer better opportunities for growth and improvement to their employees, business and the in communities where they work. Moreover, whatever they do, they struggle for honesty and integrity. Frito lays main vision is to improve all their features in which they operate- environment, social and economic. They try to implement this vision by programs and concentrate on environmental stewardship, steps that benefit society and building a good relationship among stakeholders. Moreover, they not only focus on financial success of the company but also in reducing environmental footprint by protecting natural resources and using renewable energy in order to reduce toxic emissions. The knowledge environment in which the organization exists external context When organizations are exposed to external environment, it will go through many changes. There are many factors like technological changes and globalization have brought many opportunities and caused threats in the marketplace (Debowski 2006). Globalization has provided an opportunity for businesses like Frito Lay to gain access all over the world but also brought international organizations to the home market which poses a threat to other companies. Globalization allows customers to check prices, services and reviews of the product from many providers before selecting their suppliers. Even if the supplier is at another end of the world could be located and contacted through telecommunications to meet customer requirements (Debowski 2006). Like discussed before, Globalization provides both opportunity and threat. The threat could be an increase number of competitions means customer are exposed to a wide range of products and services. Then we can assume that customer wont stick to one supplier as there are many, so customer loyalty cannot be trusted. Since costumer is exposed to many varieties of products, it will in turn increase the stress on organizations like Frito Lay to be more creative plus more responsive to the costs set by the competitors (Debowski 2006). The other external factor that affects organization is the pressure from the stakeholder. Since the investment become global, there will be continuous demands from stakeholders to improve market shares, cost reductions and increase in profits. Even technological change is a main factor that effects on business and also helps developing quickly. In case of Frito lay, the Globalization is forcing business to update their technology in order to compete in the market (Wimmer 2004). Technology has become a foundation to many organizations and work tasks, and allows effective communication and management (Debowski 2006). The organizational structure including the internal knowledge culture According to the Oliver Kandadi (2006 p.6) knowledge culture is A way of organizational life that enables and motivates people to create, share and utilize knowledge for the benefit and enduring success of the organization. This culture was seen in Frito Lay organization which was implemented by Mike Marino, vice president of customer development. The company bought a tool called Autonomy from navigator systems, a search engine that allows users to search information and explore new ideas through intranet sites. By the help of navigator system, new innovative ideas and solutions were developed through combined efforts. Once the system was centralized, knowledge sharing became top activity between staff members with the help of supervisor and leaders. After the implementation, employees are kept up to date about the issues, events and innovations. This internal culture has encouraged a regular communications all over the organization which helped openness, honesty and concerned for o thers is promoted. Knowledge culture allows employees to work together by sharing and learning from their peers and supervisors (Oliver Kandadi 2006). Organizational structure is an influencing element in creation and development of knowledge culture. It defines the way power and responsibility is performed in an organization and also distributes knowledge in a way that it will be easily adopted by the firm. Organizational structure allows employees to be grouped according to their functions or division or both. In Frito Lay, the company grouped sales team as a pilot team for the portal, which helped the firm to understand the new system (Debowski 2006). Knowledge workers According to Debowski (2006, p.31) knowledge workers use their heads more than their hands to produce value. Knowledge workers mainly work with their own knowledge to resolve issues or problematic situations. They try to learn new information to reshape their existing knowledge, by doing so they can apply these skills in a variety of areas to resolve issues, generate ideas, or develop new services and products (Prince, 2010). Their job mainly deals on the mental rather than muscle power and is characterized by non respective tasks. They use different methods to solve issues and they also have authority to decide which technique to use in order to achieve the success (Prince 2010). In the case study, Frito Lays vice president of customer development, Mike Marino and Price had many types of organizational knowledge (Debowski 2006). Knowledge that may possess many features, characteristics and value of different sources or systems that may be found in the Frito Lay organization. Knowledge that can identify people, groups and organization and techniques to link them. Understand how to carry out difficult task which require analytical skills such as researching, testing and innovating. An ability to observe, estimate and access correct knowledge sources. The sales pilot team was dispersed all over the country to collect information from the customers and analyze it with correct resources and then fed back it to the sales people in the organization. This flow of knowledge from knowledge workers to the organization will empower them with superior customer knowledge and competitive intelligence. Knowledge leaders Knowledge leaders are the pillars to the organization and support of knowledge management in a firm. These people provide the encouragement, set goals and vision to transform the knowledge concept in to a reality. By the circumstances of the organization, the knowledge leaders roles and responsibilities are designed. Knowledge leaders help to build an effective knowledge community. Their roles require them to understand the complex framework of the knowledge operations and ways communication and teamwork is built and strengthened (Debowski 2006). The generic attributes of knowledge leader were they contribute some important attributes which depend on understanding of process, systems and people The main concepts identified within the case study are disciplines of knowledge leadership, like willingness to share knowledge because it is seen as a power and also collaboration of their work with other organizations. Mike Marino acted as a Change Agent as he identified that knowledge was dispersed in various systems across their organization which created complexity for employees to retrieve data freely and there was inconsistency in data too. They solved this problem by sharing the knowledge all over the organization by developing a centralized system (KM portal) for all of their business processes (Debowski 2006). Another model that is clear in case study is generic attributes of the knowledge leader, for instance selecting an appropriate sales pilot team and sending them with knowledge management portal support across 10 different cites to by measuring up their performance with the normal teams which displays the qualities of strategic visionary and knowledge executor attribute of the knowledge leader (Debowski 2006). Technology Technology is a main factor that brings out a huge positive difference in an organization and also helps developing it growth rapidly. In case of Frito lay, due to no integration between business process for finding and merging data of cooperate and customer account information. After the implementation of Knowledge management system (KMS) it become a basic foundation to the organizations and work tasks by providing an effective communication and management (Debowski 2006). KMS provides a unified and functional platform in an organization on which many other knowledge activities flow and interconnect. It offers knowledge capture and sharing freely, readily and openly to all the stakeholders across the organization. Moreover, it also offers a channel to an individual user to acquire a document, send, share and create knowledge to meet the priorities of the organization. Basically there are four components in KMS; Business process management, Content management, Web content management and Knowledge application management. In case of Frito Lay, they have built knowledge management portal on the corporate intranet. It acts a centre point of access to various sources of information and offers individual access too. This type of system falls under content and business process management (Debowski 2006). The content management system is an intellectual content in KMS. It allows users to retrieve knowledge on particular theme and topic from the KM portal. It allows a wide range of strategies of indexing, storing and organizing the knowledge that are linked in KMS. Business process management defines the processes that are needed for an organization. Like in Frito Lay, these systems are linked to a knowledge management practices so that employees of the company have the access of accurate and up to date data to build up their knowledge (Debowski 2006). Knowledge resources and knowledge-sharing practices One of the core practices in knowledge management is knowledge repositories and knowledge sharing (Debowski 2006). Typically, knowledge repository outlook is like another web-based index. It provides many options to the users to explore with the main menu that offers wide range of access to the recognized knowledge resources from internal and external to the organization. Repositories act as a connection between the user and the core knowledge, working as a single point of entry to support users finding required information across the organization and also other organizations (Annunziata Levant 2002). Through repositories knowledge is shared among users, sharing knowledge has become institutionalized and ends up becoming a part of the routine daily life (Barnes 2002). The repository system used by the Frito Lay sales force was Autonomy. This system was acquired from a consultancy, Navigator systems from Dallas. This tool enables users to search all the way through various repositories like internet sites, spreadsheets and power point presentation (Huysman Writ 2002). It supports many salespeople to get all significant information from a variety of sources which allow them to achieve all the different data sets through one picture. Furthermore other features that we can see in this tool are; it links the organization data with internal sources and outside too, it is a search service that helps people to find data that is required and it also help to record solutions and best practices of other so that it can be shared with others (Barnes 2002). Knowledge needs The main goal of knowledge needs is to identify accurately about the knowledge the organization, its team and its people need at the moment and the knowledge they might need in the feature to achieve their goals and objective. The future strategy of an organization is enhanced due to knowledge needs analysis. This analysis can also find out the staff skills and capability of improvement needs and opportunities for training and developing, team spirit and relationship with staff, subordinated and peers (Ovio Komi-Sirvià ¶ 2002). Knowledge gaps A gap between the ideal world and the existing knowledge world is known as knowledge gap. Gaps may obstruct innovations, opportunities for organization improvement or impede technology implementation Often, the first task is to review the about the existing knowledge in the organization and then analyze who has it, where it is and which jobs the knowledge is used in. Moreover, when knowledge gaps are visible then it gives a confidence in decision making. It is important to identify knowledge gaps of two forms of knowledge, explicit and tacit knowledge (Debowski 2006). According to Lin, Yeh Tseng (2005 p.3) knowledge gaps can be viewed in four different aspects: strategic aspect, planning aspect, perception aspect and implementation aspect. Strategic aspect: This type of knowledge is necessary for the improvement of the organization competitiveness. Implementation aspect: Implementation of knowledge management. Plan aspect: The plan of knowledge management Perception aspect: To improve the organizations competitiveness as perceived by the top managers and employees. Questions What categories of knowledge do you use in your organization? How do you use each of that knowledge? From how many sources can you acquire the knowledge? Apart from yourself, who else use this knowledge? Is a specific knowledge is restricted to specific users? Justification For the first question, it was important to know how knowledge was divided into the firm and how many categories are present for the employees and teams in an organization. For the second question, how organization utilized that knowledge, for instance whether there are any restrictions or no restrictions. For the third question, how does the organization acquire knowledge, like internal and externally. For the fourth question, apart for the organization and its people, is that knowledge is utilized by other organization? Or it is used by the suppliers or other external factors. For the final question, are there any security constraints in the company, if there are then why those constraints. Knowledge audit Tools According to Ramalingam (2006 p.13) knowledge Audit offers a framework for gathering data, synthesising findings and making suggestions about the best way forward for knowledge and learning initiatives against a background of the broader structural and policy factors affecting an organization. In Frito Lay, the sales team has been given access to portal with different content as well as research abstracts, which was called as a performance scorecard (Chowdhury 2006). It is to evaluate the performance of the account. This tool comes under the balanced scorecard approach for measuring the performance on the four key aspects; financial investment, internal process, customer/stakeholders expectation and focus on learning and growth. This tool will help in measuring the performance of the employees and help in providing results on how effective the company is operating. The tools of knowledge audit are Knowledge Gap analysis: This tool shows the gaps that hold back technology implementations and hamper opportunities and block innovations. SWOT analysis: It is a strategic planning technique that is applied to calculate the strengths, weaknesses, opportunities and threats included in a project or an organization. Knowledge Taxonomy: it regulates a construction of knowledge map by describing an organizational knowledge and relationship. Exit Interviews: When an employee is leaving a company forever, then he/she will be taking knowledge along with them. So this tool will help to document that knowledge so that it can be utilised by other employees. Questionnaire: A research in conducted with a series of questions for the purpose of gathering data from large number of respondents. Recommendations Knowledge portal has made a huge difference to Frito Lays sales team. The portal acted as a central point for the whole organization by providing multiple resources as it provides an essential way to capture information. The implementation of portal has brought a lot of profits and made their work easy. However, this is the beginning stage of the progression and still a lot to come. Since the portal is implemented in only to team it is recommended to add its functional to other employees across the 3 divisions. Moreover, it would be better if this is added to their customers like supermarkets as it would help them to synching their knowledge with the organization for co promoting and co merchandising of products together. In future, the organization might implement other knowledge management systems like Web Content Management and Knowledge Application Management. Web content mainly deals with building an effective website structure through which users may access to the KMS Frito Lay can have advantage with this system as it will provide a direct communication with the client side. It will provide an easy user interface and it would even benefit the consumers too. Knowledge application management system would provide users with applications like word processing and emails. These applications will help the staff creating knowledge. Conclusion In conclusion, knowledge management is the key to every organization for opening a door full of opportunities and possibilities. KM portal has become a PepsiCo project as it has helped in improving employee retention rates and the efficiency of the companys operation too. Frito Lays sales team is able to capture the specific information of the corporate and customer sales account information from any location. It has reduced inconsistency and duplication of data which reduced the performing of same tasks over and over. Knowledge management is an attractive concept to many industries. It helps understanding the needs and gaps in knowledge by simple analysis and helps in coping up with the globalization. Moreover, the knowledge leaders and workers will help to put the theories and ideas from papers to real world.

The Traffic of Human Beings Phenomenon :: essays research papers fc

The traffic of human beings is a global phenomenon that refers to all ages and sexes, but a large part of the persons implicated in the traffic with human beings is women and children. That is why the specific aspects of the person’s gender and children’s vulnerability should be considered. The victims are trafficked through numerous means of coercion or methods of hoaxing for countless abusive and exploitation scopes. It has been observed that the majority of the victims traded from Eastern to Central and Western Europe and also to North America and Asia, are women trafficked for forced prostitution. Although due to the surreptitious character of this crime, any available statistic or data does not denote the real state of the things. The traffic in purposes other than prostitution, such as forced marriages and forced labour etc, does not attract enough attention of the law organs; therefore the capacity of the victims to get help is limited. The politics and the laws of many countries have the tendency to reduce the possibility of taking some complex measures on the matter of the problem of traffic with intent of forced prostitution. Although, in the last decade, within the framework of international debates and especially in the contents of UN documents, has appeared a certainty that the purposes for which the human beings are trafficked and the modalities in which it is done are different and permanently changing, the base elements of this type of traffic remain the same. Thus, a common accord which regards the definition of traffic, including both the one with women and with men with whatever abusive and enforced purpose, was arrived at. The first international definition of the human beings’ traffic was elaborated within the UN Convention against trans-national organized crime; the prevention, suppression and sanction of traffic with persons (especially women and children) protocol was adopted by the General Assembly in November 2000. This document will offer a standard description of the characteristics of the traffic with human beings followed by general conclusions for prevention and control of this crime. Also, this will present, as was said before, the statutory definition of the traffic with human beings established at the UN Convention against trans-national organized crime. The state provisions regulated by this Protocol will be highlighted as will follow. As it concerns these provisions and general conclusions, I will revise and comment the Law Project regarding the commanding of the Penal Code of Republic of Moldova concerning the illegal traffic with human beings.

Getting Those Sensuous Lips :: Plastic Surgery Beauty Essays

Getting Those Sensuous Lips Plastic surgery has become a leading business in America and is venturing in to all parts of the body. First there was the liposuction of the thighs and butt then the face-lifts, the beast implants and now the injections of the lips. The volume of the lips can be thick and prominent, as in certain races, or else thin and retracted as in other races. A full, fresh prominent mouth, which invites a kiss, is the latest object of cosmetic surgery. There have been many types of materials that have been injected and several techniques that have been used. Materials such as collagen, silicone, Gore-Tex, fat or dermis has been used for the injections. The surgeon should choose his technique carefully and according to the patient’s wants. The procedure is very simple. Lip procedures are usually carried out under local anesthesia with intravenous conscious sedation. The surgeon and patient decide which material to use for the injections. Some of the other materials that are used are Collagen: A molecule that makes up the body’s connective tissue; usually taken from cow skin. Three percent of patients have hypersensitivity problems, and some develop allergic reactions as long as three to four years later. Alloderm: A collagen created with tissue taken from human cadavers. The results last four to six months, then must be repeated. Can carry the risk of becoming infected and may feel slightly hard and unnatural. Gore-Tex: A hollow, tube-shaped implant made from synthetic material. Procedure requires a fine incision made along the edge of the lips; the tubing is inserted and the area stitched up. New tissue grows into and around the tube. Results are permanent, but may feel slightly less natural. Autologen: Skin ta ken from a patient is sent to a lab that makes collagen from it, so the chances of allergic reaction are eliminated. Results are permanent. The marking of the lips is done intraorally creating a set of W’s on the interior of the lips. The incision is made along the marking and extends deep to the submucosa and dissection is carried above the muscle to the vermilion (Samiian162). A suture stitch is transfixed to the center of the lip; pressing over rubber patches until the tissue at the center are slightly pinched. Some cases a catheter is used and a needle threaded with a steel wire is passed through the center of the lip and then perforated by the catheter.

President Lyndon B. Johnson (LBJ) Essay example -- Biography Biographi

President Lyndon B. Johnson (LBJ) "A Great Society" for the American people and their fellow men elsewhere was the vision of Lyndon B. Johnson. In his first years of office he obtained passage of one of the most extensive legislative programs in the Nation's history. Maintaining collective security, he carried on the rapidly growing struggle to restrain Communist encroachment in Vietnam. Johnson was born on August 27, 1908, in central Texas, not far from Johnson City, which his family had helped settle. He felt the pinch of rural poverty as he grew up, working his way through Southwest Texas State Teachers College; he learned compassion for the poverty of others when he taught students of Mexican descent. In 1937 he campaigned successfully for the House of Representatives on a New Deal platform, effectively aided by his wife, the former Claudia "Lady Bird" Taylor, whom he had married in 1934. During World War II he served briefly in the Navy as a lieutenant commander, winning a Silver Star in the South Pacific. After six terms in the House, Johnson was elected to the ...

I Eat Mentos, Do You?

How many dilemmas a day do you stumble across, that given a solution would just make life easier? The ad for Mentos featuring Albert Einstein reads, â€Å"I eat Mentos, do you? Mentos. Helping People Get Ideas†, implying Mentos can help increase intelligence to a level comparable to Albert’s. In advertisements from Mentos ordinary individuals find themselves facing various dilemmas; however, if one consumes a Mento they are inspired to solve their problems, while staying fresh and cool. In every case a loser becomes a winner.Mentos’ ad featuring Albert Einstein is an effective advertisement, despite the absence of the appeal to logic, because its appeal to both credibility and emotions are so robust. Even though Logos, the appeal to logic, is unaccounted for, the ad is still very successful. Of the three major ways writers or marketers persuade their audience to purchase their product, it isn’t necessary for Mentos to explain the logic for using a breath m int. Logically we all know what breathe mints do, stating the obvious wouldn’t contribute to the persuasion of the ad.Even considering the appeal to false logic, the notion that Albert Einstein’s brilliant mind is thanks to a breath mint is implausible; therefore, the assumption could be made that Mentos had no intentions to appeal to logic or false logic. An individual seeing this ad would not literally think they’d become as smart as Albert from consuming a breath mint. Although there is a lack of logos in this advisement, it is an effective ad that includes only two of the three appeals.Ethos, the rhetorical element that appeals to credibility is the strongest element used to persuade customers to purchase this product. Albert Einstein is known for being one of the smartest men in history, and if that isn’t obvious enough to a reader, the ad also states that he is a, â€Å"World Famous Scientist†. The reputation and expertise of Albert in conjun ction with the advertisement’s tag lines, â€Å"I eat Mentos do you† and â€Å"Mentos. Helping People Get Ideas†, insinuates that if the consumer eats Mentos, they will be just as smart.The use of Albert’s celebrity endorsement is not only an effective display of using credibility but is also used to support the claim that Mentos will give you great ideas. Mentos’ use of humor was a clever and effective way to approach the appeal to Ethos. Like Ethos, Pathos is captured exceptionally well, and focuses more on the positive emotional appeal. In this ad Mentos uses the promise of gain; the obvious promise of gain is great breath, but Mentos achieves the emotional appeal by using Albert Einstein to suggest the gain will also be great ideas or a solution.Finding a solution to a problem can be extremely gratifying, giving you an overwhelming feeling of pride and satisfaction. The promise of the gain paired with the instantaneous gratification is what mak es the emotional appeal even stronger. The illustration of Albert gives him a softer feel, bringing a sense of friendliness and kindness to the ad. The soft colors, creased lines and folded edges contribute to the authenticity of the vintage illustration. The use of Pathos along with Ethos is what made this ad effective.To conclude, Albert Einstein’s Mentos advertisement makes a customer feel like they can benefit from the product without using the appeal to logic. Anyone who is going to see this ad knows that a breath mint freshens breath; the reason the Mentos ad is successful is because of the use of humor, along with Ethos and Pathos. It relates to something everyone wants, easy solutions and great ideas, and assures that this product is the answer. This all leads us to one question, â€Å"I eat Mentos, do you†?

Geely Automobile

International Business Environment Analysis for Geely plc. 1 International Business Environment II Module title: International Business Environment (P13KL9) Module convener: Lei Li Title: Critical Analysis of International Business Environment in UK and Malaysia : A Project of Geely plc‘s Foreign Expansion Group Name List GROUP NO. ID NO. 6501184 6501425 6501559 6501825 6501972 6500420 6501843 NAME Chen Yiduo Wang Hao Yin Xiaoyun Wang Zheng Zhu Weixing Zhu Leizhen Wu Gaoying Number of Words: 4201 Submission Time/Date: 14th May, 2010 2 International Business Environment II Covering Note: Yiduo, Chen(6501184), Leader: ASEAN, Leverage the multinational institutions—ASEAN, UNNC Gaoying, Wu (6501843): WTO, UNNC Hao, Wang (6501425): EU, Leverage the multinational institutions—EU, UNNC Leizhen, Zhu (6500420): Income profile, Culture, Marketing analysis—Income profile, UNNC Introduction, Econography, Political risk, Assessment, Conclusion, UNNC Weixin, Zhu (6501972): Xiaoyun, Yin (6501559): Legal System, Exchange rate, Geely‘s Reacts, Recommendations, UNNC Zheng, Wang (6501825): Tax regime, Restrictions, Marketing analysis—legal system, UNNC 3 International Business Environment II Table of contents Pages 1. Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 2. ECLIPTER facotrs analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 2. 1Econography 2. 2 Culture 2. 3 Legal system 2. 4Income profile 2. 5 Political risk 2. 6 Tax Regime 2. 7 Exchange rate 2. 8 Restrictions Institutions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦.. 13 3. 1 WTO 3. 2 EU 3. 3 ASEAN 3. 4. Assessment of Geely’s overall international expansion strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 15 5. Marketing analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 16 5. 1 Legal system 5. 2 Income profile 6. Geely’s reacts to the impact of the ECLIPTER†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8 7. Leverage the multilateral institutions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. 19 7. 1 ASEAN 7. 2 EU 8. Implications and Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 20 9. Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 21 10. References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 22 11. Appendix (Interview)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦28 4 International Business Environment II 1. Introduction Geely, the China-based auto company and one of the newly-emerged multinationals in the world auto market, exerts tremendous influences on the auto industry. This essay will conduct a critical analysis of the international business environment that the company faces. In the first part, the ECLIPTER factors including econography, culture, legal system, income profile, political risk, tax regime, exchange rate and restrictions, together with the multilateral institutions such as WTO, EU and ASEAN will be examined by using UK and Malaysia as examples. Then based on this analysis, it will provide an assessment of the company‘s overall international expansion strategy and process. In the second part, legal system and income profile, the two most important ECLIPTER factors on Geely‘ overseas operations, will be evaluated. Furthermore, the scheme which Geely used to deal with the impact of these two factors and leverage the multilateral institutions will be shown. Finally, this report will analyze whether the company‘s international adaptation of the business function is effective, and then give some recommendations and lessons. 2. ECLIPTER Factors Analysis 2. 1 Econography Econography refers to physical and human assets including distance from major markets, and natural resources of nations that affect industry performance. In the first, the close distance between parent company and foreign subsidiary can help the company to reduce the transport costs and overhead expenses; it also can improve the connection between them. If the parent company is in China, it is better to build a subsidiary in Asia such as Malaysia. Secondly, the natural resources used for making cars mainly include steel, copper, and aluminum. If the country owns rich mineral resources, it can greatly provide benefit in the production of automobiles. One of the major purposes for many multinational corporations establishing overseas subsidiaries is to exploit the foreign natural resources. This is good for companies to 5 International Business Environment II reduce production costs and get competitive advantages. As World Steel Association reported in 2009 that the crude steel production of United Kingdom is 13. 5 in 2008, whereas the crude steel production of Malaysia is 6. 1 in 2008. 2. 2 Culture This paragraph will analyze the effects of culture on auto industry through power distance index and saving rate. Firstly, power distance index measures the degree of inequality exists in a society (Hofstede, 1997). The power distance index is 80 in Malaysia whereas it is only 35 in UK (Hofstede, 2008). The unequal distribution of wealth makes most Malaysian citizens prefer to hold a commercial auto. So the inexpensive Geely auto could be a good option for them. Secondly, saving rate could be a standard to show the attitude of citizens. The saving rate of Malaysia was 47 per cent in the year 1998 which ranks second in Asia (Azia, 2004). In contrast, the saving rate in UK was significantly low, which was less than 10 percent in the past ten years. For instance, the saving rate of UK household in 2008 was only 1. 7 percent (chart 1)(Presser, 2008). So UK citizens are apt to consume a relatively high price car. Chart 1 Resource from Posser (2008) 6 International Business Environment II 2. 3 Legal system The auto industry has been affected by laws and government regulations since the 1960's. The first safety act passed in 1966 by Congress and was called the National Traffic and Motor Vehicle Safety Act (Highfill, 2004). This act forced manufacturers to improve the safety for the passengers, the driver visibility, and the braking of the car. Not only safety, but also environment is being growingly concerned even before the oil crisis. The Vehicle Air Pollution and Control Act passed in 1965 was the first act to set standards for automobile pollution. Then in the 1970's, Congress passed the Clean Air Act that led to a 90% decrease in automobile emission within the next six years (ibid). In the 1970's the oil crisis led to the approval of The Energy Policy and Conservation Act of 1975 which stated that all automobiles must meet a certain mileage per gallon. The act required that all automobiles had to meet a standard of 20mpg by the 1980 model and then 27. 5 mpg for the 1985 model (ibid). EU 2020 growth strategy also emphasizes the importance of low carbon automobile (Society of Motor Manufacturers and Traders, 2010). There are also many special laws for auto industry in different countries, such as Malaysia, which has built a free trade area for production and assembly of products for export-oriented enterprises. Companies can enjoy the minimum tariffs, raw materials and simplified mechanical equipment import formalities. Nevertheless, the Malaysia government regulates that more than 80% products should export to other countries (Daily News, 2006). Furthermore, the UK Byers Acts Measures to cut the average price of a car by ? 1,100 and save private car buyers around ? 1 billion a year. Although it may lower the profitability of auto industry, the number of consumers will increase gradually (DTI, 2000). 2. 4 Income profile Since automobile is not inferior goods, the demand of automobile would rise when income increases. In the economic aspect, income could be an indicator of the purchasing power of individuals and nations. Data from UK national statistics office (2010) demonstrated that despite the contracted 4. 9 percent of GDP in the whole year, the GDP increased 0. 4 percent in 7 International Business Environment II the fourth quarter of 2009. Furthermore, Household expenditure also rose 0. percent in the fourth quarter of 2009 in UK (chart2). For Malaysia, the GDP growth in the fourth quarter of 2009 was 4. 5 though the figure was negative in the whole year (chart 3) (Malaysia statistics, 2010). It can be observed that the economy of both UK and Malaysia seem to recover from the global financial crisis. This positive signal predicts the growing demand and diste nsible market for Geely in both countries. Chart 2 Resource from UK statistics 2010 Chart3 Resource from Malaysia statistics 2010 8 International Business Environment II The core competitiveness of Geely automobile relies on its high performance-price ratio. Per capital GNI (Gross national income) in Malaysia was 25784 RM in 2008. By analyzing the 2004 United Nations Human Development (UNHDP) report, except the 20% population of richest and poorest class, Geely will be a better choice for the rest citizens in Malaysia(chart 4) (Lumpur, 2004). In comparison, the young people account for a great amount of population in UK. A source from HMRC shows the average income of under 20 years is ? 9,570 and 20-24 years is ? 13,200 which is below the average (chart 5). It implies that when young generation decide to buy a car, price is the first consideration factor. For medium quality car manufacture companies, young population in UK could be a potential group of customers. Chart 4 9 International Business Environment II Chart5 Median Age Band Under 20 years 20 – 24 ? 11,800 years 25 – 29 ? 17,000 years 30 -34 ? 19,500 years 35 – 39 ? 20,100 years 40-44 ? 20,200 years 45 – 49 ? 20,300 years Resource from Lumpur (2004) ? 28,600 ? 24,800 ? 35,400 ? 15,200 ? 20,100 ? 28,100 ? 24,600 ? 34,600 ? 14,900 ? 19,800 ? 26,800 ? 23,600 ? 31,700 ? 15,500 ? 20,100 ? 23,900 ? 21,600 ? 26,700 ? 16,400 ? 20,100 ? 19,300 ? 17,800 ? 20,600 ? 15,900 ? 17,800 ? 3,200 ? 12,400 ? 13,800 ? 11,200 ? 12,300 ? 8,130 ? 9,570 ? 8,490 ? 9,810 ? 7,990 ? 9,250 Median Income Mean Income Income (Men) (Men) (Women) (Women) Income Income Income Mean Median Mean 2. 5 Political risk According to Guinger (2001), political risk describes the stability of government institutions. It can be measured in a variety of ways such as likelihood of foreign aggressio n and civil insurrection. The Transparency International (2009) showed that UK and Malaysia both face some problems of political corruption, which adversely affects the efficiency of economic operation. World Bank estimates that corruption could cost Malaysia as much as RM10 10 International Business Environment II billion a year – an amount equivalent to 1 or 2 per cent of GDP. The corruption in the UK is lighter than Malaysia, which ranked 17, whereas Malaysia ranked 56 in world in 2009 based on Corruption Perceptions Index 2009. But the corruption in UK is not unheard. Surveys by Control Risks and Simmons & Simmons show that the awareness of UK laws against foreign bribery may be decreasing over time. In 2002, after the act came into force, 68 percent of respondents said they were familiar with its main points. But in 2006, 48 percent people said that they have totally ignored it (Global Corruption Report, 2009). 2. 6 Tax Regime Tax regime refers to the tax instruments that governments use to raise revenues from multinational firms, such as corporate taxes. The tax of Malaysia is transparent, the multinational corporate must be taxed 30% of the corporate income which is just the same as Malaysia companies Marketing directory, 2005) According to the tax incentive treaties, auto ( . ndustry may be eligible for pioneer status which is given by the way of an abatement of 70% of the profits for five years (ibid). The remaining 30% of the profits will be taxed at the prevailing corporate income tax rate. The profits abated are exempt from tax and will be available for distribution as tax-free dividends. In UK the resident corporate tax is the lowest in Europe, even the tax is zero for t he small companies in 2002(Lawandtax-news, 2010). According to the tax treaties, multinational corporate which set up, purchase or control the companies in UK can follow the resident tax (Navstar, 2009). In the ordinary course of events, foreign companies cannot follow the low corporate tax, but with regard to double taxation and the agreement between UK and China, Chinese multinational corporates in UK now pay the low tax (ibid). 2. 7 Exchange rate Stable trade policies are extremely important for both the economic welfare of the countries and the multilateral trading system. Unfortunately, the liberalization measures were adopted by many countries. As Dornbusch‘s 1976 analysis has pointed out that when the exchange rate is used to provide protection for domestic firms, it is through undervaluation. An undervalued 11 International Business Environment II exchange rate protects domestic firms from imports and gives domestic firms greater incentives to export. For example, the Balance of Payments Committee of the WTO has received 39 requests from member countries for derogations from their international obligations and for a temporary increase in temporary protection. Moreover, several developing countries, such as Malaysia, have recently increased tariffs in response to financial crises even though the higher rates remain below the rates these countries bounded in the WTO. Moreover the analysis said China has become a great auto exporter, as a result of the huge subsidies, an undervalued exchange rate and dirt-cheap credit (Swaminathan, 2009). 2. 8 Restrictions Restrictions refer to the taxes and limitations that host governments place on foreign products and services or on foreign firms themselves when they enter or leave the host economy. Because of the policy of protecting their national automobile industry, the import tax of automobile is relatively high in Malaysia. Since 2004, Malaysia began to reduce the automobile import tax: for the import components the tax is reduce from 25% to 10%, and for the whole automobile the import tax is drop from 130% to 30% for the companies outside of Southeast Asia (MEI, 2009). In 2010, according to the agreement of ASEAN, the automobile import tax will be zero to all the regions of ASEAN. UK is a member of EU, it followed the economic agreement of EU which sets no import or export tax between members of EU and they must charge the same tax when they have business with the third country (European competitiveness, 2009). 12 International Business Environment II Scoring Analysis of UK and Malaysia Country Score Econography Culture Legal System Income Profile Political Risk Tax Regime Exchange Rate Restrictions Total (10) (10) (20) (20) (10) (10) (10) (10) (100) 8 7 18 8 8 8 7 7 71 7 6 16 15 5 9 8 9 75 UK Malaysia 3. Institutions 3. 1 WTO The major objectives of WTO‘s roles are ? the creation of a common automobile market through the elimination of barriers to intra-Community trade; the maintenance and expansion of a competitive world automobile industry; the use of voluntary import restrictions to prevent cheap imports and to maintain competitiveness? European Commission, 2006). For example, in 2006, WTO announced the establishment of a panel to examine whether China's tariffs on imported auto parts violate WTO trade rules, following a joint complaint made by the United States, the European Union and Canada, who accused China for its discriminatory charges on imported auto parts. After examining Ch ina‘s related regulations, WTO panel declared that China's regulations are inconsistent with China's WTO obligations. China has agreed to make the necessary regulatory changes by September 2009 (Herd, 2006). 13 International Business Environment II WTO facilitates Geely‘s international expansion since the elimination of trade barriers has cleared its path to world market and made it integrated to the world economy. In 2002, after China joined into WTO, 100 automobiles of Geely exported to Syria (Luo, 2005). 3. 2 EU EU functions as a rule-imposer. It sets strict requirements and institute rules and regulations to improve vehicle safety. Besides the vehicle crash tests executed by Euro NCAP (European New Car Assessment Program backed by European Commission), there are also some regulations set to protect the environment. First, in order to respond to the gradual aggravation of greenhouse effect, the European commission developed a mandatory emission standard to limit the emission of one major kind of greenhouse gas, CO2. The regulation set a fleet-average CO2 emission target for passenger cars, which is 120 g/km to be reached by 2015 (European Commission, 2010). The vehicle manufacturers must reach the CO2 emission target of 130g/km, with an additional reduction of 10 g/km to be provided by supplementary measures, such as the use of hydrogen fuel. A long-term target of 95 g/km to be reached by 2020 is also stablished by the regulation (ibid). This regulation will take effect in 2012. From 2012 onwards, vehicle manufacturers who do not meet this target will have to pay penalty for their excess emissions. According to DieselNet (2010), from 2012 to 2018, the penalties are â‚ ¬5 per vehicle for the first g/km of CO2; â‚ ¬15 for the second gram; â‚ ¬25 for the third gram; â‚ ¬95 from the four th gram onwards. From 2019, manufacturers will pay â‚ ¬95 for each g/km exceeding the target. Another congressional mandate imposed by European Commission requires tire pressure monitoring systems on all new cars in 2012. According to Europe‘s Information Society (2010), many road accidents resulting in fatalities and physical injuries are linked to tire defects. Furthermore, under-inflated tires can result in severely inefficient use of fuel and cause an extra two million tons of CO2 emitted into the atmosphere per year. So this mandate enhances vehicle safety and protects the environment. 14 International Business Environment II These regulations have incurred a rise in car prices since vehicle manufacturers are forced to increase price to offset the cost of upgrading. These regulations put Geely in an unfavorable position. Since Geely is better known for making low-tech and cheap cars, making eco-friendly cars is not included in the competencies of the company and huge R&D spending is inevitable for nurturing this competence. They set a high bar for the competition and limit Geely‘s ability to expand market in Europe. 3. 3 ASEAN ASEAN – Association of South East Asia Nations is a geo-political and economic organization of 10 countries located in Southeast Asia. China and ASEAN are both newly-emerged, rapidly-developing auto markets. Cooperation in auto industry between China and ASEAN will bring a win-win situation for the two sides and make their cars more competitive in a global competition. For instance, according to Xinhua News Agency (2006), a report released by the Ministry of Commerce Indonesia has announced that compared to the expensive Japanese sedans, the China-made ones gradually gain popularity for more favourable price-performance ratio. ASEAN country also needs investment from Chinese carmakers to expand local employment and for more price-favourable cars, said a Germany auto expert at the China-ASEAN Expo, 2006. Consequently, in general, ASEAN opens its gate to Chinese car companies including Geely to achieve a win-win situation. 4. Assessment of Geely’s overall international expansion strategy Geely‘s current international strategy is to produce affordable automobile, so the market size and consume power of a foreign market are highly valued by Geely. Malaysia automobile market resembles China more than UK, in the aspects such as the people‘s income, the similar culture, and the similar geographical position, etc. As by now most cars have been exported to some developing countries like South-East Asia, Ukraine, Russia, and Mexico, Malaysia will be good choice. Meanwhile, although UK does not represent a neighboring or ? home‘ market, 15 International Business Environment II as markets in South-East Asia do, UK could be seen as an interesting market with a potential for higher margins, higher price levels and a more mature market for branding, technology, etc, as the UK‘s income per capita, and the automobile sales volume are higher than that of Malaysia. Considering the future international development, Geely should focus on UK. Therefore, at first, it is better for Geely to develop its ? producing automobile which most of people can buy‘ strategy in Malaysia, and when Geely is able to enter high-end automobile market, UK will be a better choice. In terms of multilateral institution, after evaluating the influence of international organizations, we suggest that Malaysia is a better choice for Chinese car companies to exploit new markets. Firstly, a win-win situation guarantees a favourably corporate relationship between Geely and ASEAN (Eichengreen, 2006). Secondly, there are various quality-related requirements and constraints in EU and probably NAFTA, which puts up a strong challenge for those Asian auto makers. Moreover, by far, there is no evidence to prove the acquisition of Manganese Bronze and Volvo have considerably increased Geely‘s sale in developed nations. Thus considering the opportunities and threats faced by Geely, it is recommended that the company emphasizes on developing nations‘ markets, rather than the developed markets. 5. Marketing analysis 5. 1 Legal system According to Alistair Darling‘s pre-budget report, UK will bring new opportunities for the low-carbon industries. Through the Innovation Investment Fund and the Carbon Trust's Venture Capital scheme, UK will invest at least ? 160m in low carbon projects (Guardian, 2009). They will also invest ? 90m in the European Investment Bank's new 2020 fund, which will put 6. 5 billion Euros of finance in green infrastructure projects. In this report, there are alterations to the climate change levy, company car tax, and fuel benefit charge (ibid). This is good news for Geely because now it dedicates itself to produce high-tech and eco-friendly automobile. In 16 International Business Environment II UK the amount of car tax depends on the price and the discharge amount for carbon, which is from 9% for electric motor car to 10%-35% for petrochemical car. UK also has a successful car scrappage scheme, which gives consumers a ? 2,000 discount off. If they scrap their old vehicle, it will help up to 125,000 families replace their inefficient boilers with new models (Julia, 2009). Through the government‘s support of low-carbon industry, Geely has more opportunities to innovate high-tech and eco-friendly automobile. Furthermore, because of the low tax and car scrappage scheme, customer is inclined to buy or change an electric motor car,. In 22nd March 2006, Malaysia published the new automobile policy (MEI, 2009). Since that day, the import taxes of CBU (Complete Built Unit) are reduced from 20% to 5% for the ASEAN members and 50% to 30% for other countries. The import taxes of CKD (Completely Knock Down) are 10%. In 28th October 2009, Mustafa Mohamed announced many new policies for auto industry which will give much more preferences and subsidies for the new energy automobile companies (ibid). . 2 Income profile It is known that the success of Geely relies mostly on keeping low cost and offering the affordable cars. For instance, Geely's best-selling four-door sedan, the King Kong, has been sold 6127 in April 2010 and the retail price is between 47,800RMB – 58,800RMB (Jiang, 2010). Geely sold 329,014 passenger cars in 2009, making it is the third largest domestic car producer (Zheng, 201 0). However, Geely's winning formula is under pressure in china because Chinese consumers are becoming wealthier; the higher-end models will gradually be affordable for them. Meanwhile, brands such as the Chery QQ, Ford Fiesta, and Honda Civic are threatening Geely‘s current market position. Geeky‘s winning formula is also challenged at the oversea markets like UK and Malaysia. Date from HMRC (HM Revenue & Customs) indicates that nearly 50% of the population in UK earns ? 16400 annually which is much higher than the middle class income of Malaysia. This group of population could be a dominant power in the automobile market in UK. It is not a wise choice to sell its inexpensive cars in UK considering that low price would not be 17 International Business Environment II attractive for these relatively rich citizens. The similar situation also happened in Malaysia which made Geely‘s low price cars less competitive. This is because that the predicted real GDP growth in 2010, 2011 and 2015 are 4. 7%, 5. 0% and 5. 0%, Malaysian people are becoming richer than before(IMF, 2010). Their increasing incomes will directly affect their car buying choice. People nowadays prefer the higher-end models and the market share of Geely‘s lower-end models are estimated to reduce gradually. 6. Geely’s reacts to the impact of the ECLIPTER First, since the middle of 2009, the sales of car exports decreased from 37940 in 2008 to 6297. Furthermore, although Geely exports to more than 50 countries, most of them are developing countries which are not so effective in the promotion of the brand image. In order to get rid of low-end image, Geely changed its strategy from ? produce automobile which most of people can buy‘ to ? do not produce cars which price is below 40000 Yuan‘ (Fang, 2009). Besides, Geely take over Volvo which also expressed its desire to promote the brand image. Geely‘s strategy changes starts in May 2007, which is focus on transforming its competitive advantage from price to technology. In 2007, Geely used three new motorcycle type—Yuan Jing, King Kong and Zi You Jian, which have relatively higher value added to substitute the Haoqing, Meiri and You Liou. For doing that, Geely scraped its old molds, jigs and production line which worth up to 8 billion Yuan. In 2008, the sales of these three new auto types grew 12% without discount marketing strategy (Geely annual report, 2009). Furthermore, in 2010, Geely will market 21 new auto types, and some of them were designed by Fabrizio Giugiaro, the Italy‘s famous auto manufacturer. Moreover, the new energy auto will also be produced in 2010, which will include Panda and DiHao (Wenqing, 2010). These new energy auto types have been showed in the Beijing car exhibition 2010 (Phoenix auto, 2010). In order to deal with these two factors, Geely also has a complementary strategy: cooperate or takeover other well-known international auto manufacturers. It will not only help Geely to promote its auto manufacture technology, but also improve its brand image. Geely has already cooperated with 18 International Business Environment II Britain‘s Manganese Bronze to produce luxurious brand-named taxi (China car Times, 2010) and assembled cars with Information Gateway Corp Sdn Bhd (IGC) in Malaysia, 2006 (Tan, 2006). 7. Leverage the multilateral institutions 7. 1 ASEAN One of the stunning news in 2005 was the political barriers Geely met in Malaysia, which was considered as the biggest challenge for its overseas expansion so far. Geely‘s President Li Shufu described Malaysia as ? an unexpected trap? because of Malaysia government‘s rejection on fulfilling the contract. After examining the ECLIPTER factors of Malaysia market, Li Shufu and his team regarded Malaysia as the first pillbox and cornerstone of its expansion to ASEAN countries. He believed the learning in Malaysia could be helpful. Therefore, in May 2005, Geely has made a joint contract with Malaysia IGC group for building CKD factory in Malaysia. However, Malaysia government denied the contract after a new document on automobile being published. According to the document, all cars made by foreign automobile manufacturers were prohibited to sell in Malaysia. Then the situation in Malaysia went against its expection of getting a huge sale. However, according to Geely officials, to some extent, ASEAN agreements have made Geely to reconsider the importance of Malaysia (Harwit). In South East Asia nations, there are some strict tariff-related regulations for automobile industry. Contrarily, tariff among ASEAN countries is in a minimum rate. According to an inner-ASEAN agreement, from 2003 to 2009, Indonesia, Thailand, Malaysia, Philippine, Singapore and Vietnam exempted auto import tariff for each other. From 2010, all ASEAN countries will implement zero auto import tariff for each other. At the same time, Indonesia, Thailand and some other ASEAN nations‘ demand of cars is increasing considerably (JAMA, 2008). Especially after an impressive increase in 2007, the car-sale in Indonesia becomes significantly dazzle. Therefore Geely 19 International Business Environment II planed to only manufacture cars in Malaysia and then export cars to other ASEAN countries, which seems like a forward-looking plan in a long-term development. Finally, Geely decided to move its Malaysia CKD manufacture center to Indonesia. However, its vision of leveraging ASEAN to pursue a sale performance in all ASEAN nations has not changed. 7. 2 EU In terms of EU regulations, since Geely has acquired 100% ownership of Volvo, the Sweden‘s company, Geely is no longer an outsider of European market. According to the EU Single market concept (European Commission, 2010), a free circulation of capital, labor, goods and services between EU members is granted. Geely now have got over tariff barriers and competes as an insider. . Implications and Recommendations One of the strategies of Geely is to promote new energy automobile, there are two advantages for this strategy: Firstly, Geely can get powerful support from government since the development of new energy is encouraged by the government. Secondly, since new energy automobile is environmental friendly goods, it not only reduces the carbon emissions, but also decreases the expenses o n routine maintenance (Bond newspaper, 2010). However, there are also drawbacks, such as the inadequate facilities. Acquiring other world famous bands is the other strategy of Geely, which facilitates the company‘s global expansion. For instance, Volvo is well-known by its safety, which could provide Geely with a competitive advantage on its brand trust. It also provides a valuable, more upscale user image. Therefore, through merger or acquisition of international well-known brands, Geely can get greater international fame and advanced technology, integrate into the world market and attract more consumers. However, certain risks should be considered when Geely acquires Volvo. The first risk is that the culture conflicts between two countries. It has been reported that one of the hindering factors is that the union of Volvo in Sweden disagrees the acquisition for their reduced 20 International Business Environment II welfare and unemployment (Gasgoo, 2009). The second risk is that the value of acquired equity. It has been said that Volvo‘s vaunted reputation for safety has been challenged by other manufacturers which can also provide automobiles with same safety standard. In this case Volvo‘s ? safe? advantage may not be as competitive as before. 9. Conclusion To sum up, this essay has analyzed the ECLIPTER factors of Geely‘s two overseas markets, Britain and Malaysia, and examined influence of the related multilateral institutions. According to this matrix analysis, legal system and income profile have the most important impact on the auto industry. For multilateral institutions, ASEAN and WTO generally promote the Geely‘s international expansion strategy, while EU regulations are less favored in its expansion. Considering both ECLIPTER factors and related multilateral institutions, it is suitable for Geely to enter developing nations to acquire market share at its initial development. But for long-term development, Geely need to pay attention to research and develop higher-end models. With the development of Geely Company and the overall auto industry, Geely‘s focus will shift from developing countries to developed countries. Currently, Geely‘s low price strategy is challenged by the legal system and income profile of developed countries. Therefore, Geely is increasing its efforts in releasing new model cars and tapping into developed countries through merger or acquisition. Geely intends to promote its brand image and enlarge its market share through these strategic moves, although it has to face the risk of culture conflicts and the uncertainty of acquisition value. 21 International Business Environment II 10. References: Azia, A. Z. (2004) Malaysia-Encouraging Saving in a Dynamic Economy [Online]. Available at:< http://www. bis. org/review/r040115c. pdf> [17 April 2010] Bond newspaper (2010) (There are many advantages of new energy automobile but it needs improve) [online]. Available at: [6 May 2010] China Car Times. 2010) London Taxi‘s should now be renamed Hangzhou Cabs. [Online] A vailable at: [11 April 2010] Daily News (2006) 10 ,80% (Geely will produce automobiles in Malaysia, 80% should not sell to other countries)[online]. Available at: [25 April 2010] DEPATMENT OF STATISTICS MALAYSIA Official Website (2009) Population [Online]. Available at: [12 April 2010] DieselNet (2010) Cars: Greenhouse Gas Emissions [online]. Available at: [15 Ap ril 2010] DTI (2000) Byers Acts to Reduce Car Price [online]. Available at: [27 April 2010] 22 International Business Environment II Eichengreen, B. 2006) China, Asia, and the World Economy: The Implications of an Emerging Asian Core and Periphery China & World Economy / 1 – 18, Vol. 14, No. 3, 2006 [Online]. Available at: [24 April 2010] European Commission (2010) A Single Market for goods [Online]. Available at:[ 20 April 2010] European Commission (2006) A Competitive Automotive Regulatory System for the 21st century [Online]. Available at:[ 20 April 2010] European competitiveness (2009) Tariff Barriers [online]. Available at: [21 April 2010] Europe‘s Information Society (2010) Tyre Pressure Monitoring System [online]. Available at : [21 April 2010] Fang, Wen (2009) Vs (The Difference Between BYD and Geely) [online]. Available at: [21 April 2010] Gasgoo. (2009) Volvo union meets Geely, no detail on financing. [Online] Available at: [11 April 2010] 23 International Business Environment II Geely (2009) Annual Report and Financial Statement [online]. Available at: [5 May 2010] Guardian (2009) Alistair Darling’s pre-budget report-full text [Online]. Available at: [20 April 2010] Harwit, E. (2006) Chinese Overseas Investment: Cases in the Automobile and Telecommunications Sectors [Online] Available at: [20 April 2010] Herd, J. (2006) Modern Global Automobile Industry [Online]. Available at: [21 April 2010] Highfill, D. , Baki,M. , Copus, S. , Green, M. , Smith,J. and Whineland. M (2004) Automotive Industry Analysis-GM, DaimlerChrysler, Toyota, Ford, Honda [online]. Available at: [28 April 2010] HMRC (2004) Rates and allowances – Income Tax [Online]. Available at: [17 April 2010] Hofstede (1997) Culture [Online]. Available at: [17 April 2010] Hofstede(2008) Wolrd map of Power Distance Index-Hofstede [Online]. Available at : [17 April 2010] Hofstede (2008), World Map of Uncertainty Avoidance – Hofstede [Online]. Available at : [17 April 2010] 24 International Business Environment II Ifeng (2010) (Analyzing Geely’s current position from the proportion change of ranking and sales) [Online] Available at: [12 April 2010] International Monetary Fund (2010) World Economic Outlook [Online] Available at: [11 April 2010] JAMA (2008) 1996-2007 ASEAN 5 Countries Sales Statistics [Online]. Available at: [24 April 2010] Julia, K. (2009) Scrappage Scheme Bosst Continues As New Car Sales Up 31% On Last Year [Online]. Available at: [20 April 2010] Lawandtax-news (2010) Corporate Taxation for Multinationals [online]. Available at: [21 April 2010] Lumpur, K. 2004) 2002 WORLD SUMMIT ON SUSTAINABLE DEVELOPMENT [Online]. Available at: [15 April 2010] Luo, J. (2005) The Growth of Independent Chinese Automotive Companies [online]. Available at: [15 April 2010] Malaysia statistics (2010) Gross Domestic Product [Online]. Available at: [15 April 2010] 25 International Business Environment II Marketing directory (2005) (the Summary of Investment Environment of Malaysia)[online]. Available at: [21 April 2010] MEI (2009) (the New Policy of Automobiles in Malaysia) [online]. Available at: [20th April 2010] Navstar (2009) the detail of the corporate tax in UK) [online]. Available at: [21 April 2010] Office for National Statistic (2009) National Projections UK population to exceed 65m by 2018 [Online]. Available at: [11 April 2010] Phoenix auto website (2010) ( the new energy car showed in Beijing car exhibition) [online]. Available at: [5 May 2010] Posser, D. (2008) UK saving rate sinks to 49-year low as growth falters[Online]. Available at : [17 April 2010] Society of Motor Manufacturers and Traders (2010) EU 2020 growth strategy emphasises significance of low carbon automotive [online]. Available at: < http://www. eemsonline. co. uk/press_releases/08-03-10_3> [1 May 2010] Swaminathan S Anklesaria Alyar. TNN(2009) How India beat China in auto exports [online]. Available at [3 May 2010] 26 International Business Environment II Swee-Hock, S. (2007) The population of Peninsular Malaysia. [Online] Available at: [13 April 2010] TRANSPARENCY INTERNATIONAL (2009) Corruption Perceptions Index 2009 [Online]. Available at: [11 April 2010] UK statistics (2010) GDP Growth [Online]. Available at: [15 Apr 2010] Wenqing F. (2010) 21 Geely will market 21 new types of automobile, new energy car also will produce)[online]. Available at: [24 April 2010] World Steel Association (2009) WORLD STEEL IN FIGURES 2009 [Online]. Available at: [11 April 2010] World Bank (2008) Gross National Income Per Capita 2008,Atlas Method and PPP [Online]. Available at: [15 April 2010] Xinhua News Agency (2006) China Eyes ASEAN for Car Assembly, Export [Online] Available at: [18 April 2010] 27 Internati onal Business Environment II 11. Appendix An interview with the Geely official Distinguished guest: Mr. Zhao Jie, Vice President of Geely Holding Group, In charge of Geely‘s international business. Time: 28 April 2010 Location: Mr. Zhao Jie‘s office Selected Q&A: Q: How does Geely react to the EU’s high standard of safety and emission? A: The high standard in Europe is indeed a big challenge for us late-movers. However, we have investigated a lot on the R&D and have made some success. As our new motto cited, we will ? devote ourselves to produce the safest, most energy-saving and environmental-friendly cars in affordable prices?. In spite of the European standard, we will also investigate on those aspects. Besides, we have acquired Volvo, a company with best reputation on its safety and reliability. Volvo will bring us the experience and advanced technology in pursuing safety. Moreover, developing new energy is not only the trend of all car companies, but also all those energy-based industries. Under the support of our government, we are confident in making a breakthrough in this area. Q: Have you got any type or design which could achieve the standard? A: Yes we have. Most of the automotive types in our series-EC were produced based on the EU standard. Q: We know Geely acquired Manganese Bronze. How can you successfully acquire Volvo from Sweden and DSI from Australia? 28 International Business Environment II A: Firstly, I am grateful to the lead of our Party and the flourishing Chinese economy. China now attracts the whole world‘s attentions. As one of the best Chinese companies, Volvo has its own advantage. As we have emphasized, you could not acquire Volvo only by money. That‘s like a free marriage, not an obligatory acquisition. They have already accepted us. As a fast developing China-based company, we could give Volvo continuous capital support. Also, our promotion will make Volvo more famous in China. In terms of DSI, there are several parades of their employees due to the downsizing. The company is on the edge of bankrupt. People clap their hands to welcome us, because they see the hope. Besides, we have developed the technology of gearbox for about 6, 7 years, we are able to understand and accept the technology of DSI. Q: Will there be any problems caused by culture collision after the acquisition of them? A: I don‘t think it is a problem for us. Firstly, Volvo is an international company who will make decisions with a global vision. Although everybody loves their country, the asset of an international company is complex, especially after becoming a listed company. It depends on the structure of the asset. For instance, who do you think Toyota belongs to? The asset structure is global, in which Japanese capital accounts for only a small part. However, the culture of Toyota is still Japanese. We think the situation is similar to Volvo, whose culture will not be changed by us. Our relationship is more likely a brotherhood, rather than hierarchical relationship. What we need to do is communication, respecting and taking care of each other. Q: Will Geely transfer the entire Volvo product line to China? A: Automobile needs indigenous producing, R&D and sale, and more importantly, the maximum indigenous complement. So the current factories in Sweden and Belgian will be remained permanently. Q: What’s your opinion on the Malaysia event, I mean the broken of your corporation? 29 International Business Environment II A: Based on the evaluation of all aspects, including the demand, competition, income and wage level, even the political aspect itself; we believed Malaysia was our best choice to enter ASEAN. Malaysia had already accepted our contract; we even signed the contract witnessed by both governments‘ staff. You know Wu Bangguo, chairman of National People's Congress and Malaysia‘s head of Parliament have attended the ceremony. I don‘t know why and how they allowed themselves to make such a decision. They denied the unilateral contract which goes against WTO regulation. I don‘t want to talk about it anymore. Q: The Geely Panda is transformed to â€Å"Tobe† and being sold in Taiwan, it is said that the real purpose is the ASEAN markets. Can you explain it a little bit? A: Sure. Firstly, Taiwan has an advanced system in sales and service. We could improve our service, especially after-sale service. Secondly, Yulon Motor has abundant experience in overseas sales. This ? Tobe? has already being sold in Vietnam, and will be sold in Malaysia, Indonesia and Philippine. Q: What’s your future plan? A: Except ASEAN, we have run our business well in many markets. For instance, AIS Company from Ukraine, our best agency, sold out 8000 units for us in Ukraine and made ? Exterior? the most famous autotype in Ukraine. Considering the geographic advantage that Ukraine possesses, we will build CKD factory there, in order to expand to Russia and Eastern Europe. We also have signed a contract with a Mexico partner to build a 130-million-dollar all-around industrial centre. Our plan is, by 2015, build 15 produce centers abroad, and sell 2 million cars, in which 1. 3 million will be sold in overseas markets. Contacts: Address: Suite 15E, West Tower, 668 East Beijing Rd, Shanghai, 200001China Tel: 86-21-53086111 53086126 Fax:86-21-53085062E-mail:[email  protected] com 30 International Business Environment II

How Society Is Affected by Gov Policies Essay

How society is affected by goverment policies, civil disobedience, This is the deliberate and planned breach of policy or law by an individual or group of people. It is usually done peacefully to highlight how inappropriate a law is and promote the need for a change in the law. Civil disobedience was a common tool in the black civil rights movement in the USA in the 1960s. Black people would deliberately break the racial segregation laws to show how deeply unfair they were and how much the law needed to change. A good example of this is the case of Rosa Parks, who in December 1955 refused to give up her seat on a bus to a white man when asked to do so. She was arrested and her arrest sparked a chain of events which led to the US Supreme Court decision in 1956 that racial segregation on transportation was illegal. Demonstration and meetings, Meetings to discuss problems with government policy are very common. They are a way for like-minded individuals to air their concerns. Meeting can be held outside and include a march or demonstration to show the government or local authority the depth of public feeling against decision. A good example of this would be the rallies and protests organised by the Countryside Alliance since the UK government placed a ban on foxhunting. Terrorism, Terrorism is an extreme response to public policy. It involves an individual or group using violence or the threat of violence against civilian and military targets in order to force the government to change its policy.

Free Essays on Wilsons Fences (is The Recurring Theme Dependant On Racism)

Theater critic Robert Brustein has criticized Wilson’s play Fences on the grounds that, â€Å"his recurrent theme is the familiar American charge of victimization.† Brustein argues, †Wilson’s larger purpose depends on his conviction that Troy’s potential was stunted not by his own behavior but by centuries of racism.† Robert Brustein’s analysis is correct and Wilson’s play is primarily a social critique that dramatizes the effects of racism. The recurrent theme of Fences is based on racism, and Wilson’s larger purpose is to get his audience to find sympathy for a character facing a no-win scenario that has been created by centuries of racist oppression. The recurrent theme in Fences is that a black American has two choices in how to live his life. The choices are to live responsibly but have no hope for happiness, or to seek happiness while ignoring your responsibilities. There is no third option, for a black person, where they can take care of their responsibilities and pursue happiness. The reason that blacks are denied this third option is because they been victimized by centuries of racist oppression. This theme is demonstrated in the conversation between the characters Troy and Cory when they are discussing the possibility of purchasing a television. Troy says, â€Å"Two hundred and sixty-four dollars . . . cash money. While you thinking about a TV, I got to be thinking about the roof . . . and whatever else go wrong here. Now if you had two hundred dollars, what would you do . . . fix the roof or buy a TV.†(Wilson 1764) Cory suggests the option of buying a TV and somehow being able to fix the roof, â€Å"Iâ₠¬â„¢d buy a TV. Then when the roof started to leak . . . when it needed fixing . . . I’d fix it.† (Wilson1764) Troy tells Cory that it is not possible to pursue both, â€Å"Where you gonna get the money from? You done spent it for a TV. You gonna sit up and watch the water run all over your brand new T... Free Essays on Wilson's Fences (is The Recurring Theme Dependant On Racism) Free Essays on Wilson's Fences (is The Recurring Theme Dependant On Racism) Theater critic Robert Brustein has criticized Wilson’s play Fences on the grounds that, â€Å"his recurrent theme is the familiar American charge of victimization.† Brustein argues, †Wilson’s larger purpose depends on his conviction that Troy’s potential was stunted not by his own behavior but by centuries of racism.† Robert Brustein’s analysis is correct and Wilson’s play is primarily a social critique that dramatizes the effects of racism. The recurrent theme of Fences is based on racism, and Wilson’s larger purpose is to get his audience to find sympathy for a character facing a no-win scenario that has been created by centuries of racist oppression. The recurrent theme in Fences is that a black American has two choices in how to live his life. The choices are to live responsibly but have no hope for happiness, or to seek happiness while ignoring your responsibilities. There is no third option, for a black person, where they can take care of their responsibilities and pursue happiness. The reason that blacks are denied this third option is because they been victimized by centuries of racist oppression. This theme is demonstrated in the conversation between the characters Troy and Cory when they are discussing the possibility of purchasing a television. Troy says, â€Å"Two hundred and sixty-four dollars . . . cash money. While you thinking about a TV, I got to be thinking about the roof . . . and whatever else go wrong here. Now if you had two hundred dollars, what would you do . . . fix the roof or buy a TV.†(Wilson 1764) Cory suggests the option of buying a TV and somehow being able to fix the roof, â€Å"Iâ₠¬â„¢d buy a TV. Then when the roof started to leak . . . when it needed fixing . . . I’d fix it.† (Wilson1764) Troy tells Cory that it is not possible to pursue both, â€Å"Where you gonna get the money from? You done spent it for a TV. You gonna sit up and watch the water run all over your brand new T...

Strategy Used By Premier Inn Tourism Essay Essays

Strategy Used By Premier Inn Tourism Essay Essays Strategy Used By Premier Inn Tourism Essay Essay Strategy Used By Premier Inn Tourism Essay Essay Premier Inn is the UKs biggest and fastest turning hotel company, owned by Whitbread. And the company contributes 70 of the entire net incomes of Whitbread ( Annual Report, 2009 ) . As the hotel industry, the development of Premier Inn is extremely dependent on the macro-environment, particularly the touristry industry. Indeed, hotel industry and touristry industry have been so close that the undermentioned cut down in touristry after the economic crisis has strong impact on hotel operations. However, the British hotel industry has been suffered important loss although it has manifested recovery during the old old ages. Last twelvemonth, the go oning crisis in planetary finance and trade has triggered the universe s worst economic dip. UK unprecedented economic contraction was described by Sir Terry, Tesco s main executive, as low point. However, from the 2nd half of twelvemonth 2009, the UK economic system appears to be in a easy recovery. Companies have begun to engage and consumers seem to be increasing. This paper focuses on the schemes used by Premier Inn in this state of affairs. Then we will reexamine these schemes, and urge some declarations to shut the spread. The undermentioned subdivision will besides utilize PEST analysis to scrutinize the macro-environment that Premier Inn is confronting. 2. Review on the Strategy Used by Premier Inn In this portion, we will reexamine the schemes that used by Premier Inn. And we will merely concentrate on the selling scheme and operating scheme. 2.1 Selling Scheme Marketing scheme is really of import and even could be the biggest factor in the success or failure of the company. Premier Inn besides attached great importance to the selling scheme. In this twelvemonth, the company makes an extra 8 million lb in selling investing ( Annual Report, 2009 ) . First, Premier Inn has start out a commercial action program to heighten its position as the preferable hotel trade name for travellers and to pull more leisure clients. They put in topographic point four key levers in their selling program: focused advertisement ; increased gross revenues activity ; Premier Offers ; and widening reserve distribution ( Annual Report, 2009 ) . Furthermore, the new website went unrecorded in November 2008 and has increased visits by 80, and now the site helps to pull over three million visits per month ( Annual Report, 2009 ) . Third, Premier Inn has besides set out development of a new 267 sleeping room budget hotel at Stratford, which adjacent to the Olympic Stadium ( Annual Report, 2009 ) . It can be seen that Premier Inn has already prepared for the 2012 Olympic Games. 2.2 Operating Scheme This paper considers that runing schemes in Premier Inn are as follows: First, Premier Inn has specific short and average term growing plans, which give employees a specific way. For case, the company wants to increase room Numberss in November 2010 by over 2500 suites and aim a 32 addition to 55000 suites in the UK by the terminal of 2014 ( Annual Report, 2009 ) . In add-on, the Premier Inn has decreased the operating expenses alternatively of following streamlining direction, advancing the back-office procedures and presenting a series of procurement enterprises. The company want to command cost tightly, through both procurement and operation efficiencies. And this helped underpin its operation border. Last but non the least, the Whitbread launched Good Together plan in January 2010, to drive sustainable public presentation and farther intensify its corporate duty. This plan has set ends for CO2 decrease, sustainable sourcing and waste direction ( Annual Report, 2009 ) . Premier Inn besides announced that they would construct green hotel. The 60 sleeping room Premier Inn, get downing the concern in fall 2010, will utilize the best degree sustainable building stuffs to cut down 30 C emanation and 40 H2O nest eggs. 3. Evaluation on the Strategy Used by Premier Inn A PEST analysis is an lineation that classifies environmental influences such as political, economic, societal and technological forces ( Camison, 2000 ) . The analysis inspects the impact of each factors on the concern ( IÂ ¤IÂ ±IˆIÂ ±I?IÂ ¬I?IÂ · , 2009 ) . The consequences can be used to prehend the chances or to do eventuality programs for menaces when fixing concern and strategic programs ( Byars, 1991 ; Cooper, 2000 ) . In this portion, we will utilize PEST analysis to evaluation the scheme adopted by Premier Inn. Owing to the limited apprehension of the engineering, we will concentrate on the political, economic and societal factors. At the terminal of this portion, we will give recommendation on the scheme used by Premier Inn. 3.1 Political Factors Government policy is a major influence factor ; its policy will act upon the company straight and indirectly, but they besides offer opportunities and challenges. After the planetary economic downswing in 2008, the authorities has issued a series of policies to hike economic growing. However, the policy aimed at hotel industry or touristry industry is really rare. But when the United Kingdom general election of 2010 was held, the three parties all put frontward many plans to advance the touristry industry. Meanwhile, the British Tourism Association and Hospitality Association has lobby the authorities to issues some policies that are positive to tourist industry and hotel industry. Besides, in 2009, Prime Minister Gordon Brown offered the proposed plan Low Carbon Industrial Strategy , which plans to supply more than 1.4 billion lb for the low C sector and those already adopted, and outlay 10.4 billion lb for low C investing over the following three old ages ( Plesch, Austin A ; Gr ant, 2005 ) . Based on these political factors, this paper considers that the schemes Premier Inn adopted are valid, particularly the operating scheme. First, the operating scheme in Premier Inn is aggressive which merely run into the political state of affairs. Second, the Premier Inn has launched Good Together plan which aims at CO2 decrease. These patterns non suit the proposal the authorities advocated, but fit the society s environmental demands. 3.2 Economic Factors Economic factors act upon how easy or difficult it is to be successful and moneymaking ( Thompson, 2002 ) . The UK authorities has held a serious of international featuring events in 2009, such as the Ashes and the ICC World Twenty 20. These events may advance visitant Numberss and so hike the hotel industry. In add-on, the 2012 Olympic Games and Paralympic Games will keep in London. This will supply the Britain hotel industry with a immense opportunity. Obviously, Premier Inn has already seized the chance because it has already developed some hotel which is next to the Olympic Stadium. And the new web site will play a important function in convenient the consumers. Actually, the selling scheme that Premier Inn adopted has already worked. From the one-year study of the Whitbread, Premier Inn outperformed its rivals during October 2009. Regional income was down approximately 6.4 last twelvemonth, compared to a lessening of 8.5 in the regional hotel sector and a diminution of 9.6 in the whole regional hotel industry ( Annual Report, 2009 ) . 3.3 Social Factors Social factors besides play an of import portion in the development of endeavors. Populating conditions, income distribution and life style all have enormous influence on the operating methods of endeavors. With the betterment of life conditions, people are willing to pass more money in basking life and take to loosen up after working, because their work are so busy and they have rare trim clip. Therefore, the services provided by high-ranking hotels merely run into the demands. But after economic crisis, the domestic demand has been weak, and an increasing figure of British people choose to go aboard alternatively of domestic travel. These societal factors are clearly non advantage for the hotel industry. The selling scheme Premier Inn adopted, as we described above, does non take at this societal state of affairs. In the writer s sentiment, these schemes have more concern about the external market other than the domestic societal conditions. But on the other manus, the addition in the figure of non-profit environmental organisations indicates that populace s sensitiveness to environmental issues has significantly increased. The society has become more dying and critical about the environmental patterns of houses. Good Together plan of Premier Inn non merely shows the attempts made in environmental protection, but besides enhances the corporate image and upgrades its endeavor fight. 3.4Technique Factors Technology is widely recognized as an of import competitory advantage ( Chu A ; Choi, 2000 ) . As the hotel industry, technique factor seems have small relationship with the hotel development. But sometimes new and proper engineering could supply unexpected crop. From the scheme we mentioned above, Premier Inn have adopted the new web site that now attracts over three million visits per month. Furthermore, the company has used streamlining direction to cut down the internal cost. In general, we think the scheme used by Premier Inn is really appropriate under the current state of affairs. But the job is that it is excessively much trust on the international tourer industry. Once the eruption of the economic crisis, this manner of operation is really unsafe and company may acquire into problem. Actually, the domestic concern and conference market is a floaty sector for hotel ( 1996 ) ; meanwhile the economic gradual recovery will assist to excite the hotel market. So Premier Inn should do some schemes to pull these possible consumers. To function these high criterions clients, Premier Inn should offer comfortss services to run into the highest demands. High quality and multi-functional suites equipped with latest communicating installations, such as on-line 3D conference, will be really attractive. In inside informations, based on what the man of affairs needs may different from the common consumers, the quick and installation services are obligatory to them. S uch as the office supplies, fast pressmans and speedy wash installations are all really of import to these consumers. 4. Decision In this paper, we focus on the schemes used by Premier Inn after the serious economic crisis. The article chiefly analyzes the selling and operating schemes with PEST analysis in the current state of affairs. In general, we consider that Premier Inn has adopted appropriate schemes to hike its development. But the jobs in the schemes were pointed out that the company has non paid adequate attending on the domestic market. In the writer s sentiment, Premier Inn should pay more attending on its domestic market.